Online learning has become significantly more popular over the past couple years. While the competition for key niches is not quite as intense in most online learning sites including the eFront LMS eLearning platform, you still face great competition for getting your students’ time. Online learning opens the doors to many opportunities for students and instructors alike. But you have to convince your students that your courses are worth taking the chance on.
One of the ways that you can do this is by making sure that the overall professionalism of your course and information product platform are as professional as possible. While professionalism will not solve all of your students’ potential concerns, it should help to alleviate many of them. Here are some of the top things you should do.
Professionally Developed Images and Photographs
According to “The Freelancer’s Guide to Professionalism,” professionalism shows up in the details more than in the big things. Making sure that the images and photographs on your website and in your eFront LMS eLearning platform and other course segments are professionally developed can make a tremendous difference.
“Why You Should Not Use Stock Photography” explains that using professionally developed images and photographs goes beyond stock photography. Too many businesses rely on the same images. Go to almost any site that has a business discussion in it, and you’ll find a variation on the two businessmen shaking hands. Additionally, the stock images rarely apply in their actual form. They may look like they could apply, but everyone knows that the smiling readers in a stock photography picture aren’t actually working on your coursework. If you are able to, then use original images and photographs for your course. It makes a big difference in your readers’ minds. Additionally, it can increase your page ranking from Google and the other search engines. If you cannot afford to provide your own photographs and images rather than stock images, make sure that you at least avoid the most common ones in your industry. Go over your competitors’ sites to see which ones they use and then avoid using these images.
If you do decide to use your own photographs and images, remember that they must be professional. In other words, make sure that they are in focus, properly adjusted, and easy to understand. Mobile phone shots are starting to become more popular thanks to Instagram, but they still aren’t considered as professional.
Actual Instructor Names
It’s a small detail, but make sure to list the actual instructor names. Even if the instructor prefers to go by a pseudonym for some reason, make sure that a person’s name is present. Saying that the “Internet Moneymaking Academy” will be teaching you sounds significantly more suspect than “Michael A. Hemming.”
Qualifications and Biographies
The Internet has made it possible for anyone to be a teacher, but that doesn’t mean that your customers want to pay for just any course. Make sure that you show your potential students exactly why you or the instructor is the perfect person for the task at hand. Objective credentials as well as recommendations and awards should all be included. If you can, link to the pages that give the honors as well.
It also helps to provide actual biography pages for each of the instructors. When accompanied with a professional headshot, this addition makes your online course seem significantly more professional. The biography should provide an overview of the instructor’s qualifications as well as some insight into his personality if appropriate. By connecting with the human element in the biography, it’s easier for students to take a chance.
Actual Contact Information
Always make sure that your eLearning programs have actual contact available. Even some seemingly legitimate businesses that run courses on the eFront LMS eLearning platform have run scams that have cost people thousands of dollars. For your convenience, we have tested the platform and found out how efront compares to other platforms. Know more about eFront LMS eLearning platform by reading our review and don’t fall for the scams. One of the ways to help soothe away those concerns is to have an actual physical address, a phone number, and an email address. If at all possible, make sure that the phone number connects to an actual person in your business and that your physical address is not just a P.O. Box.
Formal Business Association
Developing a formal business association can go a long way in establishing the professionalism of your business. Consider which education series you would be more interested in purchasing, one that was sold by a corporation or an LLC or one that was sold from someone out of a home office? There’s nothing wrong with sole proprietorships, the most common form of home office business and traditional business form. But having an LLC formation or a corporate formation can help to demonstrate your professionalism and open additional doors.
Whenever you provide books, whether they’re eBooks, PDF reports, or the like, it’s a good idea to invest in ISBN codes. ISBN codes are used on all books sold in the online marketplace. As an information provider, you can avoid these codes completely by publishing your own work and not selling the files on Amazon, Barnes and Noble, and other online bookstores.
However, the ISBN code adds to the legitimacy of your business. While it is not always a cheap thing to purchase when you consider the different ones you must have for the separate eBook forms, it makes your book traceable in the online market. Additionally, you can further leverage the content in your online course by offering some of the books in your course as eBooks on Kindle and Barnes and Noble. Plus having these books available on the various online bookstores adds to your legitimacy. Many times students Google their potential instructors’ names and online courses to see what basis the instructor has for offering the course. There are few things like a published book, even if it is an eBook, to increase the perceived appearance of authority.
Physical Resources Available as Well
According to Forbes, students tend to be more trusting of online sites and courses that offer physical resources as well. Even if they don’t actually take advantage of these resources, they make students feel more confident that the program is a legitimate one. You can use print on demand services to convert some of the eBooks you use in your online course into traditional books. Do take the time to adapt them for the print medium. The formatting for an eBook and a traditional print book differs substantially, and you don’t want to offer a poorly developed product to your customers.
Clean, Edited Products
Make sure that all of the products you offer as well as all of the materials on your course are clean and well edited. Few things detract from the overall professionalism of an instructor or a brand than poorly edited work. A few errors here and there may be forgiven. But most students will see regular editing issues as a sign that you are not qualified to give lessons. It could also result in misunderstandings. Never assume that your students will be able to figure out what you mean. If you don’t have the time to give all of your courses a thorough line edit, then hire someone to do it.